Privacy Policy

True Organic ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit trueorganic.co.za or make a purchase from us.

1. Information We Collect

1.1 Personal Information

When you place an order or create an account, we may collect:

• Name and surname
• Email address
• Physical and billing address
• Phone number
• Payment information (processed securely via our payment provider)

1.2 Automatically Collected Information

When you browse our site, we automatically collect:

• IP address and browser type
• Pages visited and time spent on the site
• Referring website or search terms
• Device type and operating system

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Send order confirmation and shipping updates
• Respond to your enquiries and support requests
• Send marketing communications (only with your consent)
• Improve our website and product offerings
• Comply with legal and regulatory obligations

3. Legal Basis for Processing (POPIA)

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Shipping couriers — to deliver your orders
• Payment processors — to handle transactions securely
• Email marketing platforms — to send you updates (if you've opted in)
• Analytics providers — to understand site usage (anonymised data)

All third parties are required to handle your data with the same level of care and in accordance with applicable data protection laws.

5. Cookies

We use cookies to improve your browsing experience. These include:

• Essential cookies — needed for the store to function (e.g., shopping cart)
• Analytics cookies — help us understand how visitors use our site
• Marketing cookies — used to deliver relevant advertisements

You can disable cookies in your browser settings, though some features may not function correctly as a result.

6. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfil the purposes outlined in this policy
• Comply with legal obligations (e.g., tax and accounting records)
• Resolve disputes and enforce agreements

Order records are typically retained for 5 years in accordance with South African law.

7. Your Rights (POPIA)

Under POPIA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Object to the processing of your information
• Withdraw consent at any time where processing is consent-based
• Lodge a complaint with the Information Regulator of South Africa

8. Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our store is hosted on Shopify, which maintains industry-leading security standards including SSL encryption.

While we take every precaution, no transmission over the internet is completely secure. Use of our site is at your own risk.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our products and website are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.